Ali Shihabi is a former banker now on Neom’s advisory board.

The history and culture of Saudi Arabia is ancient.

There’s nothing new about the Arab world building expensive, futuristic cities.

But the future is uncertain as oil supplies, climate and economies change.

Saudi Arabia needs a system that is able to keep pace with the rapid changes that technology brings.

Saudi Arabia needs a system that recognizes and respects cultural traditions, but leverages the latest technology.

A system of commerce and e-government that makes the failing model of Western Democracy obsolete.

If Saudi Arabia wants to lead the world into the future, it needs something different.

If NEOM wants to be seen differently, it needs to do things differently.

NEOM + Physix → Future

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